Search results for "Jocelyn Harmon"

Are You a Relationship Wrecker?
July 2010 From FundRaising Success
There is a lot of talk these days about the importance of relationship building for successful fundraising, marketing and communications — especially in the online world. But what if you're a terrible relationship builder? What if you're actually better at alienating prospects and supporters than you are at drawing them into your orbit? Here are seven signs that you're a relationship wrecker.

Slam Dunk or Snake Oil?
May 2010 From FundRaising Success
Check out any nonprofit Web site these days, and in addition to an About Us page, you're likely to see icons for Facebook, Twitter and MySpace. These social-media widgets have fast become wallpaper on almost all charitable sites. But does social media really work for fundraising?

Online Fundraising in Six Easy Steps
March 2010 From FundRaising Success
So, this is the year you get serious about online fundraising. Here is my six-point checklist for developing a kick-butt online fundraising program in 2010.

To the Point: Get Ready to Rummage
January 2010 From FundRaising Success
We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.

The Fine (Yet Simple) Art of Thank You
November 2009 From FundRaising Success
It's a familiar scene. I'm in line at the grocery store. A young girl and her mother are ahead of me. The girl is poking at the food items on the conveyor belt, running her hand up and down the gray metal. In an effort to distract her, the clerk compliments the young girl on her dress. Embarrassed and surprised by the clerk's attention, the young girl slips behind her mother.

Don’t Write Crappy Content
September 2009 From FundRaising Success
Remember "Green Eggs and Ham," the famous children's book by Dr. Seuss? Sam wants X to try his new breakfast. When X refuses, Sam keeps trying to serve it up in exciting new ways — on a boat, on a plane, in a house, on a train — until finally X tries it and thanks Sam for his persistence.

The Great Debate: Which Channel Is Best?
July 2009 From FundRaising Success
There’s a lot of debate in the blogosphere and elsewhere these days regarding the efficacy of different fundraising and marketing channels. It goes something like this: “Is direct mail dying?” “Will social media kill e-mail?” “Will mobile rule the marketing roost?” “Should I tweet … or blog?”

Spread the Word!
May 2009 From FundRaising Success
A few weeks ago, I received an e-mail from Campaign for Tobacco-Free Kids. The ask was simple: Please click here or on the image above, watch the video and then click on “Share” to add the video to your Facebook, MySpace and other networking sites! Adding this video is quick and easy. Thank you for helping to spread the word!

Millennial Philanthropy
March 2009 From FundRaising Success
Ask any direct-mail fundraiser, and she’ll tell you that the average donor age is approximately 60.* Sixty-year-olds give the most money and make up the bulk of volunteers. They also are most likely to serve on nonprofit boards.

What Can *YOU* Learn From Obama?
January 2009 From FundRaising Success
At the end of this month, we will witness one of the biggest transformations in our country’s history when Barack Obama steps in as the first black president of the United States. Obama’s election represents a sea change for our country in race relations. It also represents a sea change in marketing, communications and fundraising for success.